While conventional wisdom has it that most creative types have their head in their art and little or no feel for business, Lorraine has been one to prove that axiom wrong. Convinced that it was not only essential but survival to have a solid sense of business from her young performance days on, she has always kept a foot on both sides of the art & commerce divide.

During the “big-hair” days of her band DEVON in the ‘80’s, she was concurrently being schooled in the art of bookkeeping by a licensed CPA, learning to deal with tax agencies, manage staffs and take the necessary steps to create a start-up business. This expertise has held her in good stead as she managed her own career as well as partnered in other artistic projects. Unwilling to sacrifice business acuity or leave her financial success exclusively in the hands of others, she has made it a life-long focus to live and work in both the creative and business worlds.

• She is currently working as a writer/consultant with several entertainment and media companies, including Go Girl Media TV & Film and emPOWERme.TV (Los Angeles), and Design Media (San Francisco). In that position she provides web content, social media management and blog creation, as well as creative writing and script work.



• Also providing services as a Project Manager for a variety of freelance artists and web designers, most notably Birdy Industries (www.birdyindustries.com). In that role she contributes general design and administrative oversight, web copy, long form text and editorial content;, oversees design, supervises photography procurement, handles correspondence, reseach, trademark controls, etc., and provides SEO and online media marketing support.



• Providing image research and Photoshop editing services for a select number of graphic designers and photographers, most recently Chicago artist and designer, Grace Amandes.



• Worked for several years as the Creative Executive Assistant to Mike Salisbury (www.mikesalisbury.net), noted brandmaker and legendary designer best known for his electrifying images (Michael Jackson's white glove, Levi's 501 jeans, Halo, etc.), cutting edge album covers and high-profile celebrity portraits. In her position with Salisbury, Devon Wilke provided extensive creative and business writing and editing, blog design and editorial support, digital photography services, inclusive of shooting, scanning, processing, restoration and editing. She participated in project oversight, marketing research, SEO and social media support, and administrative tasks such as correspondence, personnel procurement, services liaison, etc.



• Held the position of Development Executive for start-up record label, Rock+Paper+Music, a role which involved writing and designing a very detailed and well-received business plan; co-writing with an entertainment attorney the Private Placement Memorandum used by the company for the purpose of raising funds; overseeing the design of the company’s logo and online presence; designing and creating the marketing materials as well as providing the photography for that design; overseeing and implementing the process of trademarking the company name; overseeing and implementing the necessary business filings; meeting with investors and potential business partners to further the company’s operational goals.



• Online Sales Manager for Ginny Mule Productions, a post that involved managing and promoting this Oscar-winning production company’s online DVD and video sales; handling all correspondence and customer service related to those sales; implementing the replication of the company’s DVDs and videos; internet research and marketing.



• Writer/Director/Marketing Consultant for the launch of a nutritional supplement created by REAL LIFE SAVE-R, INC, a Colorado Springs company. In that role Lorraine wrote and directed direct-response infomercial spots for their television and internet marketing; worked with actors & crew, scouted locations and oversaw set design; wrote copy for promotional materials, product packaging, and marketing correspondence; designed and wrote the FAQ sheet for the company website.



• Freelanced as a Manager/Marketing Consultant for a select group of LA event planners such as Along Came Mary, Duck Duck Mousse, Black Tie, Somerset, Cienega, California Celebrations, etc., a position which entailed managing floor and kitchen staffs of up to 200; working on-site with high-end clientele including celebrities, CEOs and company presidents; supervising design elements; writing marketing and press materials for select events; managing events from exclusive sit-downs to the Mercedes Cup at UCLA with Andre Agassi and Pete Sampras.



• Was not only the lead singer but became the de facto manager of the musical project, Road To Blue: handled booking, production, marketing, correspondence and finances of the project; liaisoned with musicians, club & event bookers, radio personnel, marketing & promotional companies; structured the project’s business entity (taxes, bookkeeping, bank accounts, etc.); managed the creation of the website, wrote and designed all promotional materials.



• Worked with her husband, artist/producer/entertainment attorney, Pete Wilke, in a variety of roles related to both his law practice and his production company, DEER HARBOR PRODUCTIONS: assisted with entertainment/legal transcription and correspondence; script editing & coverage; associate produced their film Country Rules shot at Buck Owens’ Crystal Palace in Bakersfield; associate produced the staged version of the same project at the Crazy Horse Saloon in Orange County, CA.



• With the LENSMAN COMPANY in Seattle during the ‘90s, she wore several hats as both in-house writer/artist and a developer of new projects: screenwriter, consultant and script doctor; script editing and coverage; arranged writers' meetings, assisted with office management; assisted with casting; worked on-site throughout rewrite process of the projects she developed, assisting director & producer.